“If I could give my kids any skill,
it’d be storytelling.”
-SCOTT GALLOWAY, MARKETING PROFESSOR, AUTHOR
At StoryCharged, we have a unique definition for the word “fool”:
fool
/fo͞ol/
noun
any leader who thinks they can rely solely on analytics, processes, or cold, Vulcan logic to create meaningful change.
If decades of behavioural research have taught us anything it’s that a human’s rational mind almost never dictates our behaviour - it merely justifies it. As Nobel Laureate Daniel Kahneman wrote in his seminal book Thinking, Fast and Slow, the rational mind is like “the supporting character of a movie who thinks they are the hero.”
What the world’s leading marketers, academics, negotiators and coaches have known for years that it is emotion and imagination that drive action, be it better performance, revenue growth, or behaviour change. And one of the single best ways to provoke and imagination is with a great story.
That’s where StoryCharged can help.
COMING SOON!
STORYCHARGED:
THE PODCAST
In every episode, you’ll discover simple techniques and ideas for taking your storytelling to the next level. You’ll hear about one person’s challenges in telling story, and through that person’s experience you’ll realize how easy good storytelling is to learn and master.
Our Services
Coaching
At StoryCharged, we believe there are no bad storytellers, only badly told stories. Let us show you how can help fix that.
Consulting
Storytelling is how you translate strategy into action. We can help you craft the right story and create the right moments in which to tell it.
Creative
We would be useless as coaches or consultants if we also weren’t great storytellers. Let us craft a story for you and find the right ways to tell it.
Chris Nelson:
Chief StoryCharger
When Chris Nelson was 16, he once came in WAY past curfew. The excuse he gave his parents as to why was so preposterous and amusing they couldn’t bring themselves to punish him. That’s when Chris knew he wanted to be a professional storyteller.
And that’s what Chris has done for the past three decades: as a journalist for CBC and CTV; a host producer on MuchMusic; an award-winning showrunner, director and writer for TV series, commercials, branded content and pro sports; and a strategist, executive coach, thought leader and senior-most creative at one of the few North American agencies dedicated to talent branding.
It’s Chris’ mission in life to help people and organizations use our natural instinct for storytelling in surprisingly strategic ways...beyond weaseling out of punishment for missing curfew.
Testimonials
Scott Sneddon
AVP, CIBC Leadership Institute
“Chris has an affinity for finding personal connections and building rapport with others -- which results in his ability to really hear a participant’s story and quickly help them take it to the next level. To find this ideal blend of subject matter expert + teacher + advisor/ coach in one partner has added real depth and richness to our Executive Leadership Development”
John Smith
Producer of The Midnight Enigma
“Working with Patty Moore on Cryptic Descent was a spine-tingling journey of creativity. Her keen eye for detail and her commitment to crafting the right aesthetics for a horror-thriller was instrumental in making the film a gripping visual experience. Patty is a director who truly knows how to set the stage for suspense.”
Steve Pratt
Entrepreneur & Author, Earn it: Unconventional Strategies for Brave Marketer
“Chris is one of the most talented storytellers I know. He has a brilliant knack for finding interesting people, places, and things, and telling their stories to audiences in smart, inventive, and entertaining ways.”
Alice Carter
Art Director for Cryptic Descent
“Working with Patty Moore on Cryptic Descent was a spine-tingling journey of creativity. Her keen eye for detail and her commitment to crafting the right aesthetics for a horror-thriller was instrumental in making the film a gripping visual experience. Patty is a director who truly knows how to set the stage for suspense.”